Mac App Setup
As a first-time user, I found your My-First-Configuration web page both wonderfully informative and confusing. It might help if clicking "Try It Now" first brought a user to a screen which offered a choice of "Using Our App" or "Configuring a Router" (or whatever options are possible). It seems that much of the information you offer pertains only to router (or even server?) setup, and is not essential for a newbie who'd be happy with an app.
ALSO, you should inform us that your app is (blessedly) invisible, displaying only a menubar icon and does not behave like a normal app (splash screen, etc).
I learned about you on TWIT's Security Now and I'm super-greatful for your work here.